Although SEO is not as nimble as paying for clicks when it comes to specific targeting, you still need to carefully consider your target audience. Demographics forms an integral part of keyword research and SEO deployment. You need to have your search result be found by the right people, most importantly in the right place.
Locally targeted SEO attached to a Google Business listing is a highly effective way of driving traffic to your website or location. The overall approach is the same whether you are a brick and mortar retail location, or you perform a service over a wider service area.
SEO can target states, regions, cities, and towns. As long as those names appear strategically in the content, the search bots will pick up on them. You must consider the average income in an area to determine whether it is worth pursuing with SEO. A high-end interior designer does not want to target less affluent locales. A local deli wants to grab everyone who is in the area or merely passing through the area who might look for a “deli near me”.
By creating or claiming a Google Business listing for your location or locations, and then adding data to your site that speaks to that listing, you form a solid base for a localized targeted SEO presence. By performing on-site SEO that targets your keywords and demographic, as well as completely filling out all info on the Google listing, you boost your search rankings. Google reviews help you reach higher as well as continual posts on the listing that can be informational, coupons, offers, etc. Keeping it up to date and relevant is more important now than ever before in the race to the top of the page. Mobile searches on phones favor the Google Business listings, so they are prime for gathering prospects and customers.