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Content Strategy

Strategies for strong Content

Search Engine Optimization

With every update in the way Google ranks websites based on the quality of their SEO (Search Engine Optimization), we see one consistent quality which is their reliance on good relevant content. Most business owners know what they do and are experts in their field but is that knowledge translated into good text on their website which attracts potential customers? Is the SEO content easily readable and does it contain what the search engines want to see so that the site ranks highly? Good SEO content is the cornerstone of your search position. 

At SEO Long Island we specialize in making sure your content is readable, relevant, and rankable!

SEO Research is critical to choose the right keywords for your audience and then create relevant content. What you think is a good keyword for your SEO might not prove to be so once we dig into the actual traffic for a word or phrase. Slight variations on your core keywords can have a massive impact on your relevance and traffic. Bottom line is, you can do a ton of SEO work on your website, but unless you target specific keywords after thorough research on the traffic each phrase gets, you are literally shooting in the dark.

Once you know your keywords, the content needs to be extremely specific to those keywords. Google will look at your domain name, page name, page title, page meta description, heading tags, and text content. They also look at what you name the images on your site so rather than use image names such as, 1020img.jpg. Rename it for your SEO keywords such as “my-keyword.jpg”. It is also important to fill image descriptions and alternate tags. This is also good practice for the visually impaired so they can get an alternate description of the image you are posting.

As SEO Experts Long Island, we know that it is important for us to work closely with our clients to learn the ins and outs of their business and work together to create great SEO content.  Search Engine Optimization works best with a well-crafted content marketing strategy which means you have relevant and engaging content to keep the reader’s attention.