We have been in the Web and SEO Long Island business for nearly 20 years and have yet to meet a business owner who loves to write content for their own business! Well, the exception is the website we built for a content writer, but we shall skip that. If you hate writing SEO content or if you just hate writing, then get it done by a professional SEO content writer.
It makes sense to have professional writers who can interview you and create compelling content for your website at the same time as making it friendly to the search engines.
For years, the buzz phrase in SEO has been, Content is King, and it stays true every time Google updates the way it ranks websites. There are no secret sauces or easy tricks to get ahead, just compelling readable content that is relevant to the word or phrase for which people are searching.
Each page of your site should have focused keywords that appear in the content. Those keywords should have been researched so that you are sure they get traffic and are being searched. If you want to make your site content very lean, easy and quick to read, consider using bullet points for the key phrases and then link each bullet to another page with more extensive content to support the SEO as well as give a potential customer more information should they choose to follow the link.
You should also consider the words Long Tail and Niche. Rather than focus on generic phrases, think of a longer specific phrase that gets less traffic, but that would immediately qualify a prospect by matching their search. Here is an example; A realtor who references a specific street or development on their content or blog might get extremely focused traffic from prospects who are searching for that street rather than a more generic town or area search. Get detailed in your content and it will pay off. If you do not want to get detailed, we can do it for you.